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LinkedIn headline and About: before and after
Five headlines rewritten across five different jobs — plus the four habits behind every one of them. No signup required; skim it, use whichever parts are useful, and rewrite your own profile with them if you'd rather do it yourself.
Customer service agent
Before
Customer Service Agent at Nordic Retail Group
After
Customer service agent who turns complaints into repeat customers | Nordic Retail Group
Why it works: The job title alone tells a reader where you work, not what you're good at. Naming the specific outcome you produce gives recruiters and your own network a reason to click through to the rest of the profile.
Software developer
Before
Software Developer | Java, Spring, SQL
After
Backend developer who owns services end to end, from design to on-call | Java, Spring, SQL
Why it works: A list of tools tells a recruiter what you can be tested on, not what kind of developer you are. Naming the part of the job you take ownership of separates you from every other profile with the same tech stack.
Marketing coordinator
Before
Marketing Coordinator at Bright Path Media
After
Marketing coordinator running cross-platform campaigns that keep performance consistent across channels | Bright Path Media
Why it works: “Coordinator” describes a level, not a contribution. Naming the specific kind of work — cross-platform campaign coordination — matches how people search LinkedIn and shows up in the right searches.
Warehouse and logistics
Before
Warehouse Associate at Coastal Distribution
After
Warehouse associate keeping inventory accurate under volume | Coastal Distribution
Why it works: Most warehouse headlines repeat the job title and stop there. Naming the specific thing you're relied on for — accuracy under pressure — is also the exact phrase a hiring manager searching for that skill would use.
Registered nurse
Before
Registered Nurse at Lakeside General Hospital
After
Registered nurse on a high-acuity night shift unit | Lakeside General Hospital
Why it works: The job title says what licence you hold. Naming the unit type and shift tells another nurse, recruiter or hiring manager exactly which experience you have — the detail that gets a profile shortlisted instead of skimmed.
The four habits behind every rewrite above
Trade your job title for your actual contribution
The job title is already visible under your name on every profile. The headline is wasted if it only repeats that title — use it to say what you are relied on to do instead.
Write the headline so it matches what people search for
LinkedIn search and recruiter search both weight the headline heavily. A specific skill or responsibility in plain words is more findable than a job title alone, and more findable than a vague phrase like "passionate professional."
Open the About section with what you do, not where you started
Many About sections start with "I began my career in..." — a reader has to get through a paragraph of history before learning what you actually do now. Lead with the present, then give the background that supports it.
Keep every claim provable by the rest of the profile
A headline or About section that claims more than the experience section can back up creates the same mismatch a CV does. Every specific claim should be one your work history, recommendations or the rest of the profile support.
Would rather not rewrite it yourself?
The Complete plan includes a rewritten LinkedIn headline and About text alongside your tailored CV and cover letter — ready within 48 hours.
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